Thursday, March 22, 2007

Branding

Some faithful readers may not be aware that the City of Alexandria is looking for a new slogan, something catchy to replace "The Fun Side of the Potomac."

Maybe the problem with Parker-Gray is that we need to market ourselves better. Perhaps if we had our own slogans we'd feel better about ourselves.

So to get the ball rolling, let the Growler present the top 10 slogans for our beloved neighborhood:

10. Parker-Gray: The Fun Side of Washington Street

9. Unwind at Our Luxurious Spa Court

8. Join Us for Red Zone Season -- We Sizzle!

7. Tour Our Stately Public Housing, Carefully Preserved Since 1941

6. Parker-Gray. It'll Take Your Breath Away

5. PaGra: Alexandria's Answer to TriBeCa

4. Explore the Arts at Jefferson-Houston School

3. George Washington Never Slept Here

2. Parker-Gray: Gateway to Del Ray!

And (drumroll):

1. What Happens Here, Stays Here ... and Stays Here ... and Stays Here.

23 comments:

Anonymous said...

6. Parker-Gray. It'll Take Your Breath Away


Environmental health a reference to Route 1 clever! If we could reduce the density we could reduce some admittedly not all of the traffic problems.

Anonymous said...

How about:

Give me Parker Gray any day!

A previous poster articulated the great secret of why Parker Gray arouses such passion:

"Despite the obvious fact that the 'trashy' streets of Whythe and Madison sorely need cleaning up - both the looks and the crime - living on the east side of the tracks is great.

"I walk my dog every single day around Parker Gray. It's filled with friendly, down-to-earth people, adorable row houses, and aside from a few blocks I stay away from, it's very safe.

"I can walk to Trader Joe's in about 2 minutes ...

"I can walk to King Street, with all its shopping and restaurants, in 5 minutes...

I can walk to the waterfront in less than 10 minutes to run or bike on the Mount Vernon Trail or to enjoy a stroll on the waterfront...

The reason people are so fired up about getting the right kind of development at Braddock road is because Parker Gray is a GREAT place to live with lots of amenities, a vibrant, diverse community, and a proud history.

"Parker Gray is just dripping with potential. If this development goes the 'right' way, Parker Gray will no longer be a secret. It will be a great place for folks who want to live in a walkable, Metro-accessible community."

I agree completely with the author. Parker Gray is loaded with potential. Those of us who live in Parker Gray to make sure it lives up to it.

Anonymous said...

9. Unwind at Our Luxurious Spa Court

Then conclude by calling for the cops. Baker's new comstat program does not leave me feeling reassured.

Anonymous said...

"I agree completely with the author. Parker Gray is loaded with potential. Those of us who live in Parker Gray to make sure it lives up to it. "

Gee, and how would we do that?

Any potential measure to improve PG (rip down public housing, cancel BRT, lower density) is stopped by legislative mandate by a bunch of Council ninnies who conveniently like nowehere near PG.

Anonymous said...

How about:

Come to Parker Gray and Get Blown Away

Anonymous said...

Or

Parker Gray: No, we Aren't a Landfill, We Just Look Like One

Anonymous said...

Or:

Parker Gray: VIRGINIA'S CAPITAL OF PUBLIC HOUSING

Anonymous said...

"Any potential measure to improve PG (rip down public housing, cancel BRT, lower density) is stopped by legislative mandate by a bunch of Council ninnies who conveniently like nowehere near PG."

Agreed!

Anonymous said...

"The reason people are so fired up about getting the right kind of development at Braddock road is because Parker Gray is a GREAT place to live with lots of amenities, a vibrant, diverse community, and a proud history."

Was Schubert a cheerleader in her younger years?

Anonymous said...

"4. Explore the Arts at Jefferson-Houston School"

then send your child elsewhere!

Anonymous said...

"Any potential measure to improve PG (rip down public housing, cancel BRT, lower density) is stopped by legislative mandate by a bunch of Council ninnies who conveniently like nowehere near PG."

City officials bow to pressure. If you have the backbone to fight.

Anonymous said...

Ditto on many counts. This is a great walkable neighborhood from where we sit, as long as we are walking towards Trader Joe's or Old Town.

Monarch (on Pendleton) and the depression that sets in from walking down Wythe have increased my daily metro commute by rougly $1.35 as I now bus the few blocks to and from home to Braddock metro.

We don't go north unless we are driving and use parks in Old Town from Montgomery all the way South, since the "F" bomb can't be avoided at Charles Houston and Hunter/Miller requires crossing Patrick and Henry at key traffic times. Since we already have enough of Mirant coming through our windows open--I figure my kids already have their daily dose of carbon without taking them back and across Patrick and Henry.

Growler, you should have come up with some snappy version of the "North End/Parker Gray Coat"--the lovely dusting of Godknowswhat that must be dusted every day from appliances, televisions screens and furniture once its nice enough to open your windows.

That said, great food, even better neighbors, quick commute outweigh the negs every time.

Anonymous said...

Yes, Growler, dont forget a slogan that captures the essence of the F and B bombs that emanate through our neighborhood (especially late at night)

Anonymous said...

see, we cranky ones aren't without humor!

Anonymous said...

2. Parker-Gray: Gateway to Del Ray!

Yeah, Josephson said in this week's Gazette Packet that high density development will only be on the east side of the Braddock station. From the newly proposed, HUD like, metro/condo structure at the station's entrance to the ball fields behind. I pity the first kid who hits a home run and breaks an upmty story glass window.

Anonymous said...

How about

Adkins: Hear It, Live It, Get Mugged at It

Anonymous said...

"Yeah, Josephson said in this week's Gazette Packet that high density development will only be on the east side of the Braddock station. From the newly proposed, HUD like, metro/condo structure at the station's entrance to the ball fields behind. I pity the first kid who hits a home run and breaks an upmty story glass window"

I am sure Del Ray residents just love the fact that they have to walk on Braddock Field to get to the Metro, especially when its rainy.

Oh wait, they are supposed to build a Trail down through Potomac Yard to the station. Better warn the homeless men who sleep on the benches there and the loiterers who smoke pot in the complete dark field that they wont have much longer...

Anonymous said...

How about:

Only in Alexandria baby

Only in the Peoples Republic

Anonymous said...

I am sure they can come up with some slogan to reflect our anemic job growth, lackluster economic development, and total overload of bureaucracy.....

I am sure businesses will just rush here when they finally get the new name....

Anonymous said...

I wonder how our new "economic development" plan will turn out. It seems we are now begging National Harbor visitors to come over to the Fun Side...

Maybe we could throw in a free shuttle to Adkins and the Spa Court for them.

Anonymous said...

2. Parker-Gray: Gateway to Del Ray!

7-11 stocks booze, Adkins residents and others consume the booze. Adkins has a high crime rate, but prefers to make no changes. The boozery if redeveloped cannot be built high because it is located on the Del Ray side of the metro tracks and Adkins cannot be redeveloped because ARHA prefers to build low despite Planning staff's want to build high on the Parker Gray side of the metro tracks. Welcome to Parker Gray: the political side of the Potomac.

The Growler said...

The police department report for February 2007 shows the 7-11 at Braddock Road was in the top 10 list of sites with calls for service.

http://alexandriava.gov/police/monthly_reports/feb07report.pdf

Anonymous said...

"The police department report for February 2007 shows the 7-11 at Braddock Road was in the top 10 list of sites with calls for service."

Yikes, doesn't the 7-11 usually hire off duty cops to police the property?